Privacy Policy

Last updated: March 25, 2026

Brand Context Protocol (“BCP”, “we”, “us”) is operated by Aryabhatta Labs. This policy explains what data we collect, how we use it, and your choices.

1. Information We Collect

Account information

When you sign in with Google, we receive your name, email address, and profile picture. We use this to create and manage your account.

Brand X-Ray scans

When you run a Brand X-Ray scan, we collect the URL you submit and publicly available data from that website and its linked social profiles (text, colors, fonts, images). Scan results are stored so you can access them later.

Email notifications

If you provide your email address to receive scan results, we store it solely for sending that notification.

Usage data

We collect standard server logs (IP address, browser type, pages visited) to operate and improve the service.

2. How We Use Your Information

3. Third-Party Services

We use the following third-party services to operate BCP:

Each service has its own privacy policy. We do not sell your data to any third party.

4. Data Retention

Scan results are retained indefinitely so you can revisit them. You may request deletion of your account and associated data by emailing us.

5. Cookies

We use essential cookies to maintain your login session. We do not use advertising or tracking cookies.

6. Your Rights

You may request access to, correction of, or deletion of your personal data at any time by contacting us at ask@aryabhattalabs.com.

7. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.

8. Contact

For any questions about this privacy policy, contact us at ask@aryabhattalabs.com.