Brand Context Protocol

Brand Compliance Inside
Every Tool Your Team Uses

Your team creates content in Slack, Canva, Zendesk, and a dozen other tools. BCP checks every piece against your brand — tone, visuals, claims, policies — before it goes out.

Scan Your Brand (Free)
Score 0–100 on every output · Block off-brand content before publish · One-click AI rewrite
What is BCP?

From PDF Guidelines to Machine-Enforceable Rules

Brand Context Protocol turns your brand guidelines into a structured JSON standard that any tool, AI agent, or platform can read and enforce automatically.

Brand Guidelines
Your existing PDF, Figma, or scattered docs
→
BCP JSON Standard
Structured, versioned, machine-readable
→
AI Enforces Rules
Every tool checks content before publish
→
Brand-Safe Output
Consistent across every channel
Where It Works

Compliance Where Your Content Gets Made

BCP doesn't replace your tools. It sits inside them — checking brand compliance at the point of creation.

Slack

/brand-check any draft message. Right-click any message to audit it. One-click rewrite to fix tone, forbidden words, and policy violations.

Canva

Scan finished designs against your BCP. Catch off-brand colors (using perceptual color science), wrong fonts, missing brand elements. Auto-fix in one click.

Zendesk

Score every support reply before it sends. Block off-brand responses. Flag policy violations, enforce required disclaimers, and auto-rewrite with customer context.

BCP works via API — any tool, CMS, or AI agent can call it. These are the first three.

What It Checks

Deeper Than Colors and Fonts

Canva enforces your palette at creation time. BCP enforces everything else.

Verbal Compliance

Tone scoring (formality & emotion axes), forbidden words with suggested alternatives, cross-platform voice consistency, and communication-type-aware evaluation.

Visual Compliance

Perceptual color distance (CIE76 ΔE), typography matching, logo presence detection, and rasterized image analysis via vision models.

Policy Enforcement

19+ marketing tactic categories (urgency, scarcity, fear appeals, misleading claims). Enforcement levels: allow, warn, escalate, or block. Channel-specific overrides.

Free Tool — No Signup

How Consistent is Your Brand? Find Out in minutes.

Brand X-Ray reads your website, social profiles, and content — then scores your brand coherence across visual, verbal, and presence dimensions.

9-Step Audit Pipeline

  • Analyze website & extract brand signals
  • Discover social profiles across platforms
  • Generate a provisional BCP from what's found
  • Analyze images for visual consistency
  • Evaluate text for tone & voice alignment
  • Compile a 0–100 score with letter grade

What You Get

  • Overall coherence score (visual + verbal + presence)
  • Color palette extraction with drift detection
  • Typography and font usage analysis
  • Cross-platform consistency breakdown
  • Prioritized issues ranked by severity
  • Actionable recommendations
Try Brand X-Ray →

How It Works

1

Scan

Run a free Brand X-Ray to see where your brand is drifting.

Try Brand X-Ray →
2

Structure

Your brand guidelines become a machine-readable BCP — a JSON spec that any system can consume. Version-controlled, always up to date.

3

Connect

Install BCP in your tools (Slack, Canva, Zendesk) or call the API from any platform. One set of rules, enforced everywhere.

4

Enforce

Every piece of content gets scored. Off-brand output gets flagged, rewritten, or blocked — depending on your risk posture.

Under the Hood

An Open Protocol, Not Just Another Tool

BCP is a machine-readable JSON standard for brand governance. It sits between AI orchestration and output execution — ensuring every AI-generated communication operates within defined boundaries.

Model Layer GPT-5, Claude, Gemini, etc.
Agent Layer AI agents, copilots, assistants
Orchestration Layer LangChain, custom pipelines, tool routers
BCP — Context & Policy Layer Brand identity, tone rules, visual specs, claims policy, risk posture
Output Execution Slack messages, Canva designs, support replies, ads, emails

Open Standard

JSON schema that any tool can consume. No vendor lock-in. Version-controlled with full audit trail.

Living Updates

Upload customer data, social signals, market context. AI proposes BCP changes with confidence scores. You review and publish.

Scoped Access

Context Keys give each tool only the brand data it needs. Your design tool sees visual specs. Your chatbot sees tone rules. Nothing more.

The Problem

Your Brand is in 10 Tools. Your Guidelines are in 1 PDF.

Without BCP

Static PDF guidelines

  • Each tool interprets your brand differently
  • AI generates content with no guardrails
  • No audit trail on what went out
  • Manual review doesn't scale
  • Brand drift accelerates with AI adoption

With BCP

One protocol, enforced everywhere

  • Every tool reads the same brand spec
  • AI validates before generating
  • Every evaluation is logged and scored
  • Enforcement scales automatically
  • Brand evolves with version control

See where your brand stands

Free brand audit, no signup required, few minutes all it takes.

Scan Your Brand